In the print, promotion, marketing, and creative world, we take a lot of definitions for granted. From time to time it’s helpful to call a time out and reexamine the definitions, functions, and motivations behind the terms we use.
So today we start with “Promotional Products”.
WHAT
When we hear the phrase we all think of something - a coffee mug, a cheap pen, maybe if you’re old-school even a mouse pad? The PPAI(Promotional Products Association International) defines them like this:
Promotional products—usually imprinted with a company's name, logo or message—include useful or decorative articles of merchandise that are utilized in marketing and communication programs. Imprinted products that are distributed free are called advertising specialties. Imprinted items given as an incentive for a specific action are known as premiums. Business gifts, awards and commemoratives are also considered promotional products.
OK… so that’s a start. But what about the WHY and the HOW? Unlike other companies, at GoDecals and Graphic Solutions we believe that the “why” is extremely important and the “how” involves a whole lot more than slapping a logo on something.
WHY
Are you wanting to reach new customers at an expo or public event with products that will grab their eye? Do you want to keep your brand in front of your favorite clients by providing branded items they’ll use in their office, home, or car every single day? Is your goal to separate yourself from the other businesses in your industry? When you reach out to us at Graphic Solutions, we’ll walk you through all of this. Pinpointing the “why” is one of the most overlooked (and important) keys to promotional products.
HOW
This is where the rubber meets the road. We know what, we know why, but how are we going to make this a success? Don’t be fooled - the “how” can be just as varied as the “why”. It can take planning and outside the box thinking! And that’s why we’re here. See, we’re not just a vendor or a product pusher. We are dedicated to guiding your business to great results.
Now that you know the WHAT, let’s talk about the WHY and the HOW! Reach out to us and let’s get to work!
