Our digitally printed brochures are a handy way to promote your business and share important information about your organization. Follow along with our brochure maker guide below to design your custom brochure template!
Printed utilizing a four-color process, our brochures are available in single-sheet, bi-fold, or tri-fold formats, and can be saddle-stitched, stapled, or perfect bound like a paperback book. The brochure-making process is 100% custom, giving you the opportunity to feature your company's brand, products and services, and more.
Here at Graphic Solutions, Inc. our in-house graphic design team can work with you to come up with the best possible design and layout. Before ordering, we can send you a PDF proof of your brochure to make sure every detail looks exactly how you wanted it. Already have a design ready for print? Fantastic! We'd be happy to get started printing your brochure in no time.
Making a brochure is a long, complicated process that includes several different steps and requires you work with multiple companies. From distribution, to design, to printer your brochure will be in various hands before it reaches your desk. Why not work with a company that can do it all - distribution, design, printing, and manufacturing - under one roof?
Brochure Maker Tips
Although a traditional marketing tool, brochures are still very effective forms of advertising. With content, design, material, and printing all under your control, the communication possibilities are endless! Regardless of what your brochure talks about - basic company information, tips and tricks, advertising a sponsored event, or something else - brochures have proven to be an effective way to catch the attention of prospective customers.
When making and designing a brochure, if you keep the following small, yet crucial tips in mind, you'll have a one-of-a-kind brochure on your hands:
- Write short, catchy headlines that are visible and easy to see from afar;
- Use only high-quality, pristine-clear photographs;
- Include a call-to-action at the end of your brochure.
Seeking even more brochure-related advice? Follow our step-by-step walkthrough on how to design a brochure below!
How to Design A Brochure Template
Step 1: Product Distribution
Before you begin any designing or the printing process, it's critical to establish how you will distribute your brochures. Depending on the company you choose, there may be certain requirements that don't match your business goal.
For example, the distribution center you prefer may charge extra for the type of brochure you're about to send to the local commercial printer. Be sure to know and understand all the details and prices of the distribution company you choose before designing your brochure.
Many printing and manufacturing companies will offer discounts based on the number of brochures you need. If your brochure material is not time sensitive, you may want to consider printing more than you actually need to get a break on the cost per brochure.
A hiccup or misunderstanding about how much you'll have to pay for your brochures to be printed and distributed at the end of the purchase process would be devastating.
Now that you've got a handle on the costs associated with the big picture - distribution and warehousing - the development of your overall budget is off to a great start. Let's move on to designing your brochure template.
Step 2: Design Considerations
When it's time to start creating your brochure, understanding your design needs is paramount to clearly communicating to a professional graphic designer or team.
Take time to carefully think how you'd like to lay out the information on your brochure and how you want people to perceive your company after seeing it. Once you have a concrete plan that's easy to explain to others, you're ready to talk with a designer to help your design come to life.
Of course, if you're working with the in-house design team here at Graphic Solutions, we'll work with you every step of the way to make sure we understand your design needs and wishes. Before anything is finalized, we can even send you a proof upon request in order to prevent any misunderstandings or problems.
Step 3: Size of the Brochure
Have you taken time to consider how large your brochure should be?
Believe it or not, brochures are not one size fits all, and need to be carefully selected based on your target audience. While brochure sizes vary, the largest discrepancies lie in the country the marketing material will be distributed to.
If your brochures are intended for the United States of America, nearly every brochure follows a vertical format, designed with a 4 inch by 9 inch tri-fold finish. However, other finishes such as bi fold and single sheet are also common.
Step 4: Brochure Type and Fold
The type of brochure and the preferred fold is an important element for both your brochure's design, content, and distribution. A variety of folds and brochure types exist, so it's important to be crystal clear with your designer and printer as to what type of brochure you're looking for.
For example, you may prefer a single-sheet brochure that acts as a rack card. With the ability for both front and back copy, a single-sheet brochure is best for the simplest of messages and photography. Multi-folds are extremely common and create a fantastic template to lay out your company's brochure on. Regardless of the information you'r e advertising, two, three, or more panels allows for swift subject changes without losing the reader's attention or trust.
Finally, designing brochures with custom features are a great way to have your message stand out from the competition. Brochures are typically stacked in stands together with 20-30 other brochures, diluting your message and making customer acquisition even more difficult. But if you design your brochure with custom features - such as a die cut shape - your brochure may just end up being the cream of the crop.
We specialize in die cutting decals and stickers of all kinds, so creating a die cut brochure would be well within our print shop's capabilities. Whichever type of brochure type and fold you choose, the next step is understanding the quality of brochure you're going to print.
Step 5: Paper Quality and Thickness
In our experiences, the substrate - surface of the brochure; the type of paper - is something most company's forget about and the first thing they're willing to sacrifice cost on. However, a beautiful design, clean messaging, and a great call-to-action can all go to waste if the brochure's material itself easily bends, creases, or falls over when being displayed.
We'd recommend going with a thick card stock when creating your brochures to ensure a quality product is printed and manufactured. Naturally, the most simple brochure designs won't have a large need for durability, however if your company is investing in a brochure that represents its brand, the last thing you want is a flimsy paper material that leaves prospective customers with a bad impression.
Card stock requirements tend to fluctuate and will depend on your brochure's size, design, and messaging:
- Single sheet brochures should use at least a 10 point card stock;
- Bi-folds and tri-folds should use an 80 pound coated stock;
- Die cut brochures should lean toward thicker card stock to ensure the material's vulnerable edges stay durable.
Step 6: Sales Messaging
An eye-catching, simple headline is the most important part of your company's brochure. Placing your brochure's main selling point at the top of your brochure in a large, easy-to-see font that sits well with the rest of your design will attract more visitors than one that does not feature a strong sales message.
One way to cleverly re-enforce your headline? Repeating it on the top back portion of the brochure, which is seen most commonly when other viewers of the brochure put it back in the vertical display backwards. If your headline and main selling point is present there too, your messaging will never be missed!
Step 7: Information and Content
While the headline is crucial to attracting attention, the information and content of the brochure itself should only reinforce the intrigue a prospective customer had when he or she picked up your marketing material. The most common bits of information include basic company information, hours of operation, a phone number, URL, and a map with directions from the most common attractions around town. The brochure's information should accomplish the goal of answering the following questions:
Step 8: Images and Photography
If you want prospective customers to take your brochure seriously, its imperative the marketing material features only the highest-quality images.
Even the best content and messaging can be ignored if images are blurry, not properly formatted and laid out, or simply don't look as good in your hand as they did on the computer screen. If you need help ensuring the highest possible image quality, consult your designer.
If you're working with us here at Graphic Solutions, our graphic design team will automatically ensure your images are properly optimized and your brochure is looking the best it possibly can.
If you worked with a professional photographer on the images for your brochure, be sure you tell them your intended use of the photos so they can send them to you optimized and ready for their printing application.
Step 9: Off to the Printer
When you send off your finalized artwork and digital files to the printer, be sure to communicate over the phone to ensure all details of the brochure are understood and compliant. Before printing begins, confirm the final price and quantity so there's no surprises once you receive the materials. Once all details are confirmed and finalized, your brochures will soon be printed and manufactured, soon to be appearing on brochure stands everywhere!
Step 10: Admire Your Brochure
The simplest step of all: admire your designed creation. You're a brochure maker!
While a brochure is a simple way to advertise, there are a lot of details and technicalities that go into the brochure design process. Being careful and taking the process one step at a time will ensure the marketing material is created exactly the way you desired from the beginning.
Designing a brochure involves a lot of different people, but Graphic Solutions has all of the capabilities in-house! We can take your brochure from initial concept to final printed product and are happy to facilitate communication along the way. If you want to see what our brochures look like, take a look at the photos below.
If you're ready to start designing and printing a brochure, fill out our contact form today! One of our representatives will be in touch shortly.