In a recently published report by the Content Marketing Institute and Marketing Profs, B2B marketers working in the manufacturing industry were polled to see how their strategies and tactics compare to content marketers in other industries.
There were several interesting findings including manufacturing marketers were slower to adopt to content marketing and were less likely to have a written strategy. However, one of the most important responses was which tactics manufacturing companies choose to invest their time and money in.
According to the study, the radial graph pictured above visualizes the top 19 content marketing tactics B2B marketers working for manufacturing companies use to help advertise their business.
Source: Content Marketing Institute