Promotional Products as Marketing Tools

A two-part study conducted by Promotional Products Association International has confirmed the effectiveness of promotional products on consumer behavior. There were more than 1,000 respondents, nearly all recalled having received a promotional product in the last 24 months.

But that was just the beginning of the promising data. The majority of respondents also said they generally keep the promotional item they received, enjoy receiving the item, and even can recall the particular advertiser that provided the free product.

Most interesting, nearly half of respondents said they would be interested in receiving more promotional products in the future! After seeing the results of this study by PPAI, it's difficult to discount the effectiveness promotional products can have.

Source: Promotional Products Association International

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