Promo Products Create New Customers

A global study conducted from July to September in 2012 by the Advertising Specialty Institute (ASI) aimed to measure the overall impact of promotional product impressions on the average consumer.

Respondents were asked in 12 different cities - New York, Paris, Toronto, Vancouver, Miami, Chicago, Los Angeles, Seattle, Dallas, Philadelphia, London, and Montreal - about promotional products they have received in the past. Specifically, what kinds of products they were given, how or if they used them, if they still owned the products, and more.

The main point of the ASI survey was to determine whether or not a company's impression upon consumers could be changed just by handing out some free branded promotional products or ad specialties.

One of the most revealing parts of the survey was the willingness of consumers to become a long-time customer of the business after receiving a promotional product from them.

On average, 36% of survey respondents who received promotional products said they were now likely to become a new customer of the business that provided the product.

Source: Global Advertising Specialties Impressions Study V. 3

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